What’s the most challenging task of a new photography business owner? Getting your work to be seen. You could be the best photographer in your niche, but without successfully marketing to your potential client base, your work might stay behind that lens.

The first essential step after establishing your new business is to get professional help to market yourself. Using photography marketing services can increase your leads, bring in customers, and rapidly grow your new business.

Benefits of Using Photography Marketing Services

Marketing your business can be an overwhelming mission when you’re trying to focus on what you're best at: photography. Using professional services can take some of that responsibility off of you as the new business owner and put it in the hands of experts. Let’s review what direct benefits there are in using these services.

Brand Awareness

As any small business owner, you want your name to be out there and recognized. The more individuals recognize your name or branding, the more they will pay attention to your marketing efforts (for example, your ads). Through the use of strong brand awareness tactics, you can introduce your business to your optimal audience and create familiarity with them.

Visibility

Without visibility, your potential clients won’t know you exist. When deciding how to market photography services, explore ideas that will put your work in front of those that matter most, whether that’s future clients, venues, or even other brands. Taking advantage of photography marketing services can give more visibility to you as a creative.

Networking

With more visibility for you as a creative and increased brand awareness, you’ll be more likely to connect with the right people. Navigating how to market on your own with no prior experience can lead to under seen ads, futile experiments, and failing leads. However, photography marketing ideas straight from the professionals can lead to successful networking and, in turn, more customers.

Types of Marketing to Consider

Luckily for small businesses, one of the most beneficial photography marketing ideas you can consider is creating a social media account. It’s free (or low-cost if you choose to use paid social ads) to you as the business owner. All you need is a good eye for visuals and a little creativity. As a photographer, you’re already ahead of the game here, so don’t be afraid to make your social media accounts your portfolio for the world to see.

Email marketing is another great tool you can use. With a bit more room for content, you can deliver all your information straight to the source and land in your ideal client’s inbox. While it does take some work to build or acquire an email list, it’s quite simple to build an email template to catch their eye.

Blogs are not only a great way to become a thought leader and educator in your niche, but can also improve the search engine optimization (SEO) of your website. Improving your SEO helps you appear in the first few pages of a potential client’s online search results for photographers in their area.

Another essential part of these improved search results is an optimized Google My Business profile. Creating and optimizing a Google My Business profile allows you to add information about your business, photos, hours, ways to contact you, and your website. Once you have a Google My Business profile, your customers will be able to add their reviews about their experience with your business, likely inspiring more clients to book with you.

Develop Promotional Ideas

As with any new business, it’s also important to network and meet colleagues in your field.

This could mean:

• Working on a project with another photographer
• Mentoring an up-and-coming photographer
• Attending photography workshops and events
• Partnering with venues and local businesses

Optimize Your Messaging

Throughout your progress with professional photography marketing services, you’ll need to optimize your messaging.

Consider:

• Who is your ideal client?
• What niche are you looking to focus on?
• What type of photography packages or services do you offer?

All of these questions must be answered and consistent across all your messaging, as well as optimized for your email and print outreach efforts.

Optimize Your Website’s User Experience to Increase Your Leads and Conversions

This also applies to your portfolio website and your potential clients’ experience with your website.

Consider the following:

• Do you have a clear call-to-action button?
• Is information about your photography packages or services easy to find?
• Do you have all available ways to contact you listed on your site?

You want to be sure that your audience’s experience with your website is seamless, so that they fill out your contact form or reach out before bouncing from the webpage.

Conclusion

The most challenging task of a new photography business owner may be getting your work to be seen, but it doesn’t have to be overwhelming. Agency Access’ photography marketing services can help you increase your leads, build your customer base, and grow your business.

Let us help showcase your art to the world!