Jeffrey Fiterman was born and raised in New Hope, Minnesota, and became interested in photography at the age of six when his father gave him a 35mm camera on a hiking trip. Years later, he packed up his '67 Ford Mustang and headed for sunny California where he attended Brooks Institute of Photography and strived to open his own photography business.
“For a number of years, I worked as a freelance photo assistant and was quite haphazard in the way that I ran and marketed my business,” says Fiterman. “That all changed when I discovered Agency Access.“
Like many new photographers who are eager to open their own businesses, Fiterman was introduced to a newfound direction when he discovered Agency Access.
“I had worked with other companies that provided list services to photographers and I didn't have a lot of luck,” he says. “The other list providers I had worked with left me pretty much on my own to figure things out. Agency Access provided so much more guidance.”
Fiterman has seen his career grow by leaps and bounds. He now lists Britney Spears, MTV, Venice Magazine and Coco Eco Magazine as some of his most respected clients.
But how did he become so successful? He says it was his determination, focus and, in part, Agency Access that has guided his ascent.
“Today, when I call on people, they know who I am,” he states. “Much of this confidence and recognition has come through working with Agency Access. They offer a three-pronged attack of email marketing, postcard marketing and persistence.”
Fiterman started with Agency Access by simply viewing the extensive lists the company offers, and this is where the additional benefits became obvious.
“When I first started, I was looking at the lists and was a little overwhelmed – where did I start? But Agency Access provides you with a Campaign Manager, in my case Amanda Sosa Stone, who works with you almost like a rep would. We sat down together, went over the lists and she helped me design the lists that I would be marketing to.”
“From there, she helped me design my email promos so they corresponded with and matched my website,” adds Fiterman. “She also helped me set up a routine to follow with my email and postcard promotions. Now, every other month I send out an email blast to a specially-designed list. Then I follow it up with a postcard mailing and sit down and call potential clients who have received my marketing materials to see how I can work with them and meet their needs.”
Fiterman says he knows that many photographers might initially be intimidated by the idea of calling and following up with clients, but he feels that Agency Access makes this daunting task much easier.
“I know when I call on a group they have opened my emails or visited my website, which makes me much more confident and comfortable,” he says. “With this knowledge, I have become consistent and persistent with my follow–up and it has made my business much more successful than even a couple of years ago. I owe much of my confidence to Agency Access. They have set me up to succeed.”